Hi, I’m Mamoru.

Most of my work starts before the interface.

Scroll to see evidence ↓
From supplier invoice to purchase order
Lightspeed

Observe before designing.

OCR wasn’t the real problem.
Understanding the workflow was.

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Afirmo case study
Afirmo

Make complexity feel simple.

It could already do the work.
Nobody could read what it said.

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AI-assisted product design workflow
AI workflow

Think with AI, not after it.

AI helps me explore, challenge assumptions, and validate earlier.

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How I work

I don’t open Figma first.
Understanding is the beginning.

I believe product design starts with understanding the right problem by talking to customers and observing how they actually work.

  1. 01Understand before designing.
  2. 02Align before building.
  3. 03Validate the outcome.